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According to Technavio’s market research analysts, the paper manufacturing market in Bulgaria will grow impressively at a CAGR of over 12% by 2020. The increased demand for paper and paper products is a major factor impelling this market’s growth prospects over the next four years. In this region, the demand for paper and paper products has increased significantly over the past few years. Paperboard is a key product that can be folded, is lightweight and strong, and resistant to lasers used in high-speed automated filling. High-quality printing on paperboard packaging can enhance the aesthetic appeal of packaged goods and their sales, and this has led to retailers opting for this type of packaging. The popularity of paperboard packaging is also on the rise due to 30% of companies focusing on redesigning their existing packaging to make it more attractive.
Another factor impelling this market’s growth is the augmented demand for paper from the organized retail sector. Generally, retail stores have different categories of products, including ready-to-cook food products. As a result, most consumers prefer purchasing groceries, including frozen and chilled food products, from these stores. Since most products are packaged in paper or paperboard containers, demand for these containers will increase as they are safe, durable, and eco-friendly.
In this market, the companies with better technical and financial resources can manufacture products that may render competitors' merchandise non-competitive even before they are launched. This makes it difficult for the latter to recover R&D and commercialization costs. As a result, apart from developing new technologies, manufacturers also have to keep abreast of emerging technologies that can have a bearing on their product lines.
Key manufacturers in this market are -
Upcoming trends like the prevalence of financial insecurity and lower FDI are gaining traction in this market. In 2014, collapse of the Corporate Commercial Bank, the fourth largest bank in Bulgaria, with resources amounting to 4%-5% of the total GDP, directly affected the country’s financial status. As a result, many people lost access to their savings for a period of six months. This resulted in an overall decline in the economy and led to the shutting down of paper manufacturing companies as several players withdrew their investments. However, recent investments by the Finance Ministry provided an impetus to the country’s economy and stabilized the country’s deficit at over 3% of the GDP.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the paper manufacturing market in Bulgaria. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
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This is preliminary content. The table of contents is subject to change.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Geographical segmentation
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
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